About Us

Deadeye was started by a group of friends, two of who were college freshman students at Iowa State University. The recipe was found on the back of a faded recipe card in their Great Aunt Irene's cupboard. When they tried it they knew it was too good to keep to themselves, so they started handing out mason jars of their bbq sauce to their friends and family. With rave reviews they decided to share it with the masses, and in 2015 Deadeye BBQ was born. Soon they were selling in over 150 grocers across the Midwest with a brand that focused on quality and it's customers.

But it wasn't enough, they really wanted to innovate the bbq sauce market, so in mid-2019 they decided to hit the drawing books.

After months in test kitchen, they created the Deadeye Superfood BBQ sauce line! This includes: Acai, Dragonfruit, Graviola, Acerola, & Pink Guava flavor bbq sauces. The whole line is premium all-natural, small batched, and uses real Superfoods to provide a unique and delicious twist to the bbq sauce category.These are the first of there kind and are sure to stand out in a crowded marketing place. They created this product so people can enjoy a delicious twist to bbq sauce while still providing a healthy meal for themselves and their families.

We continue to make sure every bottle is created with the same love and care Great Aunt Irene did when first making it for her family.


Our mission is to maintain a high quality product and to support our local community. 

As a company we use only the highest quality ingredients, and we produce our products in small batches to maintain consistency as well as quality in every bottle.